Salesforce
Shaping a distinct visual language for Agentforce through tailored character design and fluid motion systems.
Client
Salesforce
Services
Multimedia Strategy & Storyboarding Custom Illustration Evolution Motion Design
Year
2026
Role
Lead Motion Designer Art Director & Illustrator
Challenges .
Salesforce Futures needed to anchor a highly technical, forward-looking series for the Salesforce Newsroom exploring "Physical AI" and the complex convergence of digital intelligence and enterprise robotics. The creative hurdle was avoiding the cold, sterile tropes of traditional tech explainers. Instead, the assignment demanded a way to translate dense, intimidating industry concepts like vision-language-action models, field service automation, and human-robot interaction mechanics into incredibly approachable, human-centric visual content tailored for high-engagement social platforms.
Solutions .
I took ownership of the creative pipeline from initial concept and storyboarding through final multi-platform delivery. Rather than sticking strictly to pre-existing brand assets, I directly evolved Salesforce’s established illustration framework. I completely overhauled their character design systems, color harmonies, and composition layouts to carve out a distinct, premium visual language for the Agentforce series. By blending these friendly, custom illustrations with precise editorial motion graphics, kinetic typography, and a tailored sound and voiceover track, I transformed abstract theories into rhythmic, episodic social videos that felt both grounded and intellectually engaging.
Results .
The resulting video series established a powerful visual benchmark for Salesforce Newsroom’s editorial social content. By elevating the brand's illustration style into a specialized motion language, the campaign successfully bridged the massive gap between intricate enterprise analytics and everyday digital feeds. The deliverables handed the Salesforce Futures team an optimized asset toolkit that humanized their thought leadership on the incoming robotics wave, driving meaningful engagement around how physical AI will augment the future of human labor.
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