I led the strategic creative production from initial concept to boardroom delivery, designing an interconnected pitch ecosystem that spanned a high-energy cinematic video and a premium executive presentation deck. My process focused on translating technical density into visual momentum while strictly respecting Maxar’s core brand principles.
To achieve this, I audited Maxar's existing video guidelines to ensure the new creative direction felt like an elevated, high-fidelity evolution rather than an ungrounded departure. I curated and sequenced high-impact footage to engineer a fluid rhythm between complex data visualizations and real-world, human-centric impact, while directing professional voice talent and engineering a custom cinematic audio track to command attention in a boardroom setting. Finally, I designed a highly structured, polished presentation deck that mirrored the visual language of the video, transforming abstract enterprise analytics into clear, impactful layouts.